Last Reviewed: 3/01/2025

1. Who We Are

Integrity Home Exteriors, LLC ("IHE," "we," "us," or "our") is a family-owned home improvement company headquartered in Toledo, Ohio. Founded in 2000, we provide roofing, siding, windows, doors, gutters, gutter covers, insulation, and lawn and landcare services to residential customers primarily in Northwest Ohio.

This Privacy Policy describes how we collect, use, store, and share your personal information when you interact with us — whether through our website, our online tools, our call center, or in person.

 

2. Information We Collect

a. Information You Provide Directly

When you request an estimate, contact our team, apply for a position, or enter a promotion, we may collect:

• Full name

• Home or service address

• Email address

• Phone number (mobile or landline)

• Project details (roof type, siding material, measurements, scope of work)

• Responses submitted through our online cost calculator, including home dimensions, product preferences, and selected materials

• Job application materials (resume, employment history, references)

• Giveaway or contest entry information

• IP address and inferred geographic location

• Browser type, operating system, and device type

• Pages visited, session duration, scroll depth, and click behavior

• Referring website or search query that brought you to our site

• Cookie identifiers and tracking pixels — including the HubSpot tracking cookie (hubspotutk), which may begin tracking your activity on our website before you fill out any form, for the purpose of associating your visit history with your contact record if you later submit an inquiry

• Google Analytics identifiers used to measure website traffic and user behavior

• Google Ads conversion identifiers and remarketing audience data

• Meta (Facebook) pixel data, used to build advertising audiences and measure ad performance

• Lead generation partners — including Angi's and Homebuddy — when you request a quote or express interest in our services through those platforms

• Google Local Services Ads (LSA) — when you contact us directly through a Google ad, Google may share your name and phone number with us to fulfill your inquiry

• iHeart Radio / Cumulus Radio — when you enter a sweepstakes or giveaway sponsored or co-sponsored by IHE, your entry information (name, phone, email) may be shared with us by the radio partner

• To schedule estimates, inspections, and project work

• To communicate with you about your inquiry, project status, or account

• To administer the Gold Standard Protection Plan / Inspection Protection Plan, including annual inspection scheduling and warranty correspondence

• To send marketing communications — including promotional offers, seasonal campaigns, and company news — where you have provided consent or where permitted by law

• To send text (SMS) messages for appointment confirmations, reminders, or marketing purposes, where you have explicitly opted in

• To run and measure digital advertising campaigns, including retargeted ads served to visitors of our website

• To build advertising audiences on Google and Meta using hashed contact data (this is industry-standard practice; we do not transfer your raw contact list to these platforms)

• To process job applications and manage recruiting workflows

• To fulfill giveaway and contest obligations and notify winners

• To analyze and improve website performance, marketing effectiveness, and service quality

• To comply with legal obligations and enforce our agreements

• HubSpot: Tracks website visits, form submissions, and associates browsing behavior with contact records. The HubSpot tracking cookie (hubspotutk) is set on first visit and persists for 13 months. It activates before any form is submitted.

• Google Analytics: Measures traffic, session behavior, and audience demographics. Data is aggregated and anonymized.
• Google Ads / Google Tag Manager: Tracks conversions from our paid search and Local Services Ads, and builds remarketing audiences to serve ads to previous visitors.
• Meta (Facebook) Pixel: Tracks visits and events for the purpose of ad targeting, lookalike audience creation, and conversion measurement on Meta platforms (Facebook and Instagram).
• HubSpot — marketing automation, email, SMS, and contact management
• Lead Perfection — primary CRM and project lifecycle tracking
• CallHarbor — call routing, tracking, and recording
• Zoho Recruit — applicant tracking and recruiting workflows
• Google — advertising, analytics, and search placement
• Meta (Facebook/Instagram) — advertising and audience measurement
• Customer project records: Retained for a minimum of 7 years, consistent with Ohio contractor licensing requirements and to support our lifetime workmanship warranty obligations under the Gold Standard Protection Plan
• Inspection Protection Plan records: Retained for the duration of your participation in the program and for a reasonable period thereafter
• Job applicant records: Retained for 12 months following the close of a position, unless you are hired
• Marketing contact records: Retained until you opt out, request deletion, or following a period of extended inactivity, whichever comes first
• Call recordings: Retained for [X] months for quality assurance purposes, then deleted
• Google: https://adssettings.google.com
• Meta: https://www.facebook.com/ads/preferences
• Your browser's privacy or incognito mode will not prevent server-side tracking

 

b. Information Collected Automatically

When you visit our website, our systems and third-party tools automatically collect:

 

c. Call and Communication Data

Calls to and from our call center are routed and tracked through CallHarbor, our phone system provider. Call recordings may be made for quality assurance, training, and compliance purposes.

Important: Call recording laws vary by state. Ohio is a one-party consent state, meaning only one party to the call must consent to recording. However, if you are calling from a state with two-party consent requirements (such as California or Illinois), you will be notified at the start of the call before recording begins. If you do not wish to be recorded, please notify our team at the start of your call.

 

d. Information From Third Parties

We may receive information about you from:

 

3. How We Use Your Information

We use the information we collect for the following purposes:

 

4. Text (SMS) Messaging

TCPA Notice By providing your mobile phone number and opting in to text messages, you consent to receive autodialed or prerecorded marketing text messages from Integrity Home Exteriors. Message and data rates may apply. Message frequency varies. Reply STOP to opt out at any time. Reply HELP for help. Opting out will not affect your ability to receive service-related communications.

 

We will only send marketing text messages to phone numbers that have been explicitly opted in. Transactional messages (appointment confirmations, scheduling updates) may be sent in connection with your active project or service request without additional opt-in, as permitted by law.

 

5. Cookies and Tracking Technologies

We use cookies and similar tracking tools across our website. The following third-party systems place cookies or tracking scripts on our site:

 

 

Do Not Track: Our website does not currently respond to Do Not Track (DNT) signals sent by browsers. You may control cookie behavior directly through your browser settings or through the privacy controls offered by Google and Meta.

 

6. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

 

Service Providers

We share data with vendors who help us operate our business. These vendors are contractually obligated to use your data only to provide services to us and are prohibited from using it for their own marketing purposes. Our current service providers include:

 

Roofing Subcontractors

IHE uses licensed subcontractors for certain roofing services. When your project is assigned to a subcontractor, we share only the information necessary to schedule and complete the work — typically your name, service address, phone number, and project scope. Subcontractors are not permitted to use this information for any purpose beyond fulfilling your project.

 

Lead Generation Partners

When you submit a request through Angi's, Homebuddy, or Google LSA, those platforms share your contact information with us. Our use of that information is governed by this Privacy Policy. Please review the privacy policies of those platforms for information about their own data practices.

 

Legal and Safety Disclosures

We may disclose your information when required by law, in response to a valid legal process (such as a subpoena or court order), to protect the rights and safety of our employees and customers, or in connection with a business transfer such as a merger or acquisition.

 

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain your account or project records, and comply with applicable legal requirements. General retention practices include:

 

8. Your Rights and Choices

Opt Out of Marketing Email

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email we send, or by contacting us directly. Opting out of marketing email does not affect our ability to send service-related or transactional messages.

 

Opt Out of Text Messages

Reply STOP to any marketing text message to opt out immediately. You may also contact us directly to be removed from our SMS list.

 

Opt Out of Remarketing Ads

You can opt out of personalized advertising through the following tools:

 

Access, Correction, and Deletion Requests

You may request access to the personal information we hold about you, request corrections, or request deletion by contacting us in writing at the information below. We will verify your identity before processing your request. Verification will require confirming at minimum two pieces of identifying information on file (such as name, address, and phone number). We will respond within 30 days of verifying your identity.

Note: Certain records may be exempt from deletion requests where retention is required by law (e.g., warranty records, contractor licensing requirements, financial records).

 

9. Children's Privacy

Our website and services are directed to adults. We do not knowingly collect personal information from children under the age of 13. If you believe a child has submitted personal information to us, please contact us immediately and we will take steps to delete it.

 

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. These include access controls, encrypted data transmission (HTTPS), and limiting data access to personnel with a legitimate business need.

However, no transmission over the internet or electronic storage system is 100% secure. We cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately.

 

11. Third-Party Links and Platforms

Our website may contain links to third-party websites, including our social media profiles, partner platforms, and review sites. This Privacy Policy applies only to our website and our direct data practices. Third-party sites have their own privacy policies, which we encourage you to review before submitting any personal information.

 

12. Giveaways and Promotional Contests

From time to time, IHE sponsors or co-sponsors giveaways and contests through radio partners including iHeart Radio and Cumulus Radio. When you enter a promotion, your entry information (name, phone, email) may be shared between IHE and the radio partner in order to administer the contest and notify winners.

By entering a promotion, you acknowledge that your entry information may be added to IHE's marketing contact list unless you indicate otherwise at the time of entry. You may opt out of marketing communications at any time using the methods described in Section 8.

 

13. Changes to This Policy

We may update this Privacy Policy periodically. When we do, we will post the revised version on our website with an updated effective date. For material changes, we will make reasonable efforts to notify you — for example, via email if you are a current customer or contact on file. Continued use of our website following an update constitutes acceptance of the revised policy.

 

14. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please contact us:

 

Integrity Home Exteriors

2852 South Avenue

Toledo, Ohio 43609

Phone: 419-725-9045

Email: marketing@integrityhomeexteriors.com

Website: integrityhomeexteriors.com

 

We aim to respond to all privacy-related inquiries within 5 business days.